- How Much Longer Will We, a People, Accept a Fact That Our Government Ignores Us?
- How Can ADHD Affect Your Life?
- Ja’Mal Green Takes Top Spot on Mayoral Ballot
- Rick and Morty Prefinale Season 6 Review
- TNS, and My Endeavor Into It
- Actress Kirstie Alley Dies during Age 71
- The USPS Is a Hot Mess and Needs a Major Reformation
- Do It Now: There Is No Promise That Tomorrow Is a Reality
- Kanye West Seems to Have Lost His Mind
- Why World AIDS Day Is Important [Video]
Indian women some-more bending to smartphones than men: Report
- Updated: December 22, 2016
Representational image
New Delhi: The time spent on smartphones has left adult extremely in a country, leading a time spent on any other media including TV, a news suggested on Wednesday, adding that Indian women are now some-more intent on smartphones than men, examination YouTube and personification games.
According to a news by a Mobile Marketing Association (MMA), in organisation with marketplace investigate organisation Kantar IMRB, an normal consumer spent 3 hours per day on their smartphones — an boost of 55 per cent from 2015 — in 2016.
“Social media and messaging apps were a transparent leaders, accounting for roughly 50 per cent of all time spent on smartphones,” a news said.
The investigate showed that women spent twice a time on their smartphones (on YouTube and games) as compared to men. They also spent 80 per cent some-more time on Facebook than their masculine counterparts.
The news suggested a arise of online selling difficulty that now has 15 per cent aloft strech than a entertainment, creation it a second many renouned difficulty in terms of reach.
“A consummate bargain of a differential use and consumer segments that are regulating smartphones and underline phones will usually assistance marketers use their monies some-more efficiently,” pronounced D Shivakumar, Chairman of a a Mobile Marketing Association.
Almost 85 per cent underline phone users do not intend to switch to smartphones on their subsequent purchase, indicating that a organic advantages of underline phones total with their durability, battery life and palliate of correct were rarely desired by these users.
Also, underline phone users spend some-more income on their mobile plans, a news added.