An muster during Godrej Archives in Vikhroli celebrates a company’s 125-year-long journey. Our new walkthrough of a group’s many milestones bookmarks some of a growing-up years
The circle of vision: Ardeshir Godrej had founded a association on 5 simple beliefs — a suggestion of a new nation, a essay for self-sufficiency, a surpassing honour for a people, a tolerable sourroundings and a knack for quality
Brick red, admiral blue and canary yellow. Back to a Future — a carnival we have only stepped into during Vikhroli’s Godrej Archives — is swathed in splendid colours and comfortable lighting. The name puzzles us — How do we go behind to a future, and not in time?
Somewhere around, a antecedent of a Godrej Storewell sideboard (in pic, right) rings in a chime from a ’90s: ‘…Bhul ke sound saare/Mil baate sahaare/Hum kuchh aur jagah banaye.’ The announcement that was conceptualised for families with dual children and flourishing needs, writes one of a early chapters in a Indian story of consumption.
A reproduction of a refinery mainstay is used as an AV room. Here, children and adults can watch a initial 20-minute-long Godrej commercial
Ardeshir Godrej was transparent that their typewriter should be as good as Remington machines. When a initial antecedent was ready, it was displayed to Pandit Jawaharlal Nehru, who was afterwards in Mumbai. The subsequent day, a product seemed in a newspapers with Nehru typing on it
A design arrangement Mani Thakur, who assimilated avocation in 1956 as a initial lady worker of a Delhi branch. Only after Thakur approached her manager about maternity leave that a association began to know work laws
The land in Vikhroli was comparison to set adult Godrej plants since of a rail connectivity. A territory of a gallery takes after a new-age cell imprinting plant positions. Kindles on a palm bars can be used for sum about any of these plants. Pics/Sameer Markande
A Daughter’s Request: Londoner Amanda Engineer was looking for annals of her father, HK Engineer, who was a association worker in a 1950s. When Amanda visited Mumbai, a staff dug out her father’s focus and appointment letters, and a sketch of a Godrej Cricket Team that enclosed her father
The name, a desirable oxymoron, is a digest of Godrej’s fast vision, that looks forward with an eye on a socio-cultural milieu. We start a consult with Ardeshir Godrej’s faith in Swadeshi solutions for middle-class needs, and finish it with a organisation diversifying into louvre-manufacturing for buildings that figure city skylines. There’s copiousness to soak in, and we are blissful that this arrangement was recently done accessible virtually.
1918
The label’s initial soap, Godrej Chavi Bar, was launched
On: Monday to Friday; 10.30 am to 4.30 pm
At: Godrej Archives, Godrej Boyce Industrial Estate, Vikhroli West. Entry by appointment around email only
Log on to: archives@godrej.com
