Restro bar ‘Three Wise Men’ in Santacruz to free this month

(From left) Owners Atul Chopra, Pratik Parekh and Prashant Chadha. Pic/Ashish Rane
(From left) Owners Atul Chopra, Pratik Parekh and Prashant Chadha. Pic/Ashish Rane

Atul Chopra, one of a owners of Three Wise Men, has a final week of June, 2016, etched in his memory for some-more reasons than one. While it was around his 34th birthday, a week did not start on a happy note that he had imagined. His renouned watering hole, in a western suburb of Santacruz, had faced a rage of a BMC, that demolished bootleg portions of a pub. “While a matter was sub-judice and a justice had stayed a demolition, a BMC did not so many as emanate a notice before initiating a action,” recalls Chopra as we accommodate him along with Prashant Chadha and Pratik Parekh, a 3 group behind TWM, during a venue.

The coloured windows concede adequate sunshine
The coloured windows concede adequate sunshine

Six months on, a accessible community pub that was determined in 2012, is anticipating to get a slit behind as it re-opens after this month with a same name.

“The place used to be busy by people from all walks of life, right from editors of publications to kids, who’d only stepped out of college. At that point, there was no BSe, Social or Hoppipola around, and we were happy,” laughs Chadha. Living in a digitalised world, where a goldfish can reason a suspicion for longer than a normal tellurian being, a six-month opening can be a prolonged adequate time for congregation to change loyalties. And, this is something that a owners determine is a biggest plea for them as a brand.

TWM 6 months ago
TWM 6 months ago

“For a initial dual months, we kept a amicable media page alive by posting cinema and updating a status, to ‘We’ll reconstruct soon! Stay connected for some-more updates! #ThreeWiseMen. However, we couldn’t means it, since a fact remained that we weren’t operational,” says Parekh. While a afterwards landlord positive them that they competence get a demolished apportionment back, after a point, a contingent felt they couldn’t wait any longer. The inserted duration was spent brainstorming on a makeover that a place would have to bear in sequence to stay applicable and kick competition. “We motionless that from a dark, grubby pub vibe, we would give it a some-more cafe-like feel where congregation could stop by in a day for a brunch. We didn’t wish them to get a visible tired of walking behind into a same space again.

experimentation was necessary,” says Parekh. The name, however, they agreed, would sojourn a same. “Had we changed, we would have to start from blemish to build a new identity.” he adds.

The change is evident. The all-brick façade dotted by plants is celebrated by a absence. Located uncomfortably tighten to a internal military station, a pub sports coloured windows that concede adequate fever to lend a place a comfortable glow. When we dump by on a Tuesday morning, a 900 block feet area (from 1,350 sq ft) is bathed in healthy light.

The ceiling, progressing pasted with kitschy art frames has now been transposed by design of Mexican bullfights. “Since we are focusing on a menu that offers Mexican food, we wanted a taste to element it. You’ll now get empanadas, fajitas, burritos with healthy mixture like quinos, avocado and brownish-red rice, detached from, of course, a good ol’ pizza, that we defended since a congregation desired it,” says Parekh.

While a taste has changed, a owners have defended a Wednesday ladies’ night, Bollywood karaoke nights each Monday, and competence launch salsa nights as well. “These are sure-shot bets that we know had worked in a past, and competence work again,” says Chadha. The group has even managed to get many of a staff back, who were in hold with them all through. It’s not only a staff, however, that he has been watchful for. “Not a day would go by when we wouldn’t accept messages from a business interrogation about a reopening. That’s since right from a start, we were always around in a pub in a dusk when business would dump by. With time, we grown a rapport with them,” he adds.

All 3 acknowledge to have privately kept in hold with some of their congregation about a approaching comeback. “In fact, recently we uploaded a design of a place and it got over 400 likes and a flurry of comments in a really brief time. It only shows people haven’t lost us,” smiles Chadha.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>