Mumbai Food: The Maharashtrian puranpoli gets a makeover

Dahiwadkar's puran polis are systematic in bulk from abroad
Dahiwadkar’s puran polis are systematic in bulk from abroad

In Nov 2015, when Thane proprietor Saurabh Dahiwadkar was deliberation rising a Maharashtrian food business, there were 3 equipment that he had shortlisted of that he had to select one. “I suspicion of vada pav, though that’s ubiquitous. The second was pithla done from chickpea flour along with bhakri prepared regulating jowar or bajri flour. But, it is a tack in Maharashtrian homes, so since would people buy from me?” he says.

It was a puran poli, a normal honeyed flatbread pressed with a lentil and jaggery mixture, that seemed a approach to go, with no online smoothness services accessible in a city. “Although it’s a much-loved dish, we didn’t wish to benefaction it in a normal avatar. The thought was to give it a twist, reinvent it, to make it appealing to a Mahastrian youth, who we feel were losing a bond to their roots,” says a 26-year-old.

A year down, his online smoothness venture, puranpolionline.com, has not customarily managed to order 21 opposite flavours of puran poli trimming from mango, chocolate, paan shot and blueberry, though is set to launch 15 some-more by a finish of this month. Next up, he tells us, are quirkier flavours like kala khatta, kacchi kairi, coffee, coconut and raspberry. “Most people cite mangoes since a pap we use blends beautifully with a essence of a puran poli.”

Rolling out 500 puran polis a day, Dahiwadkar, an engineer-cum-entrepreneur, customarily spends his mornings during a Global Engineer Academy, an hospital in Dombivli where he teaches a subject, and evenings during a Tilak Nagar kitchen. “I have hired 6 maushis for a job. These are needy women, some of whom have been deserted by a family. In fact, all increase generated from a business are used for a amicable cause, to assistance debt-ridden farmers in Bhid,” he reveals.

The women shake out 500 puran polis a day that are delivered all over a city, especially in Mulund, Thane and Khopar areas. It took a integrate of weeks of training for Dahiwadkar to assistance a aged women to unlearn a normal recipes and adjust to a new ones. “While a simple technique of credentials is a same where we use wheat flour for a dough, a mixture being used as fillings are different,” he says.

Interestingly, a thought to come adult with heterogeneous flavours emerged from his infrequent visits to community icecream parlours that would exaggerate of a operation of flavours. “I would consternation if one can have a chilli icecream, since not a delectable puran poli?” says Dahiwadkar, who even has flavours like achari, schezwan and chopped vegetables on a menu.

The biggest plea for him was to make this revolutionised puran poli savoury to Maharashtiran proletariat who were used to a normal flavours. “The problem began during home itself. My relatives were staunchly opposite a thought of me venturing into this, since we had a comfortable, well- profitable job,” he says. He recalls how his mom did not pronounce to him for a integrate of days to make her exasperation evident. The tragedy thawed when he done her ambience a puran polis. “She had no thought that we were doing a trials, that used to occur during a friend’s place. we done her representation some when we felt we had nailed it. She was impressed,” he smiles.

A home divided from home
Turns out, it’s not only Mumbaikars who are lapping adult a puran polis. The recognition of a code has reached overseas, with Maharashtrians staid in a US, Singapore and Dubai, fixation orders on a website. “It was by amicable media and word-of- mouth that we started removing orders from abroad,” he says. Dahiwadkar has purchased a German opening wrapping appurtenance that keeps a puran polis uninformed for 21 days in transit. “Just final week, a chairman from New Jersey systematic 625 puran polis from us. For them, it’s a tie to home.”

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