Budweiser Joins Other Brands Not Advertising During Super Bowl 2021

Budweiser has assimilated PepsiCo and Coca-Cola in their preference to not publicize during Super Bowl LV.  The “king of beers” has selected instead to join a open recognition debate for a COVID-19 vaccine. Budweiser’s preference was announced on Jan. 25, 2021.

This is a initial time in 37 years that Budweiser has selected not to atmosphere a blurb during the  Super Bowl. The “king of beers” preference was announced by a owners Anheuser-Busch. Budweiser’s clamp president, Monica Rustgi, settled a association is “eager to get people behind together.”

The association unequivocally wants to assistance “reopen restaurants and bars, and be means to accumulate to cheers with friends and family.”

The vital drink code feels that in sequence for this to be finished consumers need to be brought “back into area bars and restaurants that were strike unusually tough by a pandemic.”

Rustgi serve stated, “we’re stepping in to support vicious recognition of a COVID-19 vaccine.”

It has been reported that a 30-second ad mark costs roughly $55 million apiece. Budweiser has selected to track some of that income into a Ad Council in their efforts to lift open recognition about a COVID-19 vaccine.

The association has also motionless to assistance financial a 90-second COVID-themed brief film called “Bigger Picture.” Actress Rashida Jones is set to recount a brief movie. The “Bigger Picture” will digitally atmosphere only before a Super Bowl on Feb 7 on CBS.

Hyundai has also announced they will be fasten Budweiser, Pepsi, and Coca-Cola’s decisions with their Super Bowl commercial. PepsiCo has motionless they will be concentrating on their halftime uncover featuring The Weeknd.

In a past, a “king of beers’ advertisements has stolen a show. They have featured singing frogs, lovable puppies, and Clydesdale horses. Last year Budweiser challenged stereotypes with their blurb showcasing unusual actions finished by typical Americans.

This year a Tampa Bay Buccaneers and Kansas City Chiefs will be personification in Super Bowl LV. Due to COVID, there will be singular seating available. Everyone else will need to perspective a diversion around TV or a internet.

Written by Sheena Robertson

Source:

New York Post: Budweiser, like Coke and Pepsi, to pass on Super Bowl 2021 commercials; by Lauren Steussy

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Inline Image Courtesy of Elizabeth McClay’s Flickr Page – Creative Commons License

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