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BlackBerry bids goodbye to the Classic smartphone
- Updated: July 6, 2016
Toronto: It is time to contend goodbye to pleasing keys. Canadian mobile builder BlackBerry has split ways with a many successful device of a times — BlackBerry Classic.
According to Ralph Pini, arch handling officer and ubiquitous manager for inclination during BlackBerry, a association will no longer make BlackBerry Classic.
Change is usually natural: A Classic indication creates approach https://t.co/JTht3orfhC pic.twitter.com/wxE1iWpzrX
— BlackBerry (@BlackBerry) Jul 5, 2016
“For many years, Classic (and a BBOS predecessors) has been in a portfolio. It has been an implausible workhorse device for customers, surpassing all expectations. But, a Classic has prolonged surpassed a normal lifespan for a smartphone in today’s market,” Pini wrote in a blog post on Tuesday.
“We are prepared for this change so we can give a business something improved — confirmed in a bequest in confidence and extraction in creation a many prolific smartphones,” he added.
The BlackBerry Classic was launched in late 2014 as a deputy of sorts to a BBOS-powered Q20, sporting a classical BlackBerry pattern with built-in QWERTY keyboard and a touchscreen.
“We are committed to a success of both BlackBerry 10 and Android devices. To keep innovating and advancing a portfolio, we are updating a smartphone lineup with state of a art devices,” Pini wrote.
“For now, if a Classic is still your device of choice, greatfully check with your carriers for device accessibility or squeeze Classic unbarred online,” he suggested.
BlackBerry sole only 5 lakh phones globally in a initial mercantile entertain this year — down from 6 lakh in a prior entertain – stating a $670 million detriment that is a biggest detriment in over dual years.
Although most of a detriment was down to restructuring charges, sales also fell to $400 million, down 39 per cent on a year earlier.
“We continue to actively support BlackBerry 10 with program updates and are on lane to broach chronicle 10.3.3 subsequent month with a second refurbish to follow subsequent year,” Pini said.
Last year, BlackBerry attempted to revitalise a handset business by rising Priv smartphone using Google’s Android handling complement (OS). However, early sales total have been disappointing.
It is not only WhatsApp that motionless to finish support for BlackBerry OS 10 services by a finish of 2016, Facebook too is withdrawal a BlackBerry height after announcing recently to pause support of a focus programming interfaces (APIs) for BlackBerry.